Yellow Conference Attendees

hello yellow

Hello, Yellow! We are Siela. We exist to help you shop on purpose. 

Siela (pronounced see-ella) is a small, female-founded and family-owned business run by two sisters (and fellow Yellow members!). Stocked with quality women's apparel, home goods, self care items, wellness tools, stationery, and gifts, every item at Siela was made responsibly by artisans making a living wage in safe working conditions.

With each purchase we make, we cast a vote for the kind of world we want to live in. By shopping intentionally rather than impulsively, you’re investing in a brighter future for both people and planet. Learn more about our purpose and values here. 

Yellow Conference 2021 Exclusive Offers

As Yellow members ourselves, we are excited to share a few special offerings with you. Our Empowered Women collection is chock-full of conscious goods made by female makers designed to help you feel good in mind, body, and spirit. 

Keeping with this year's theme of Serious Play, our special Yellow Conference Mystery Boxes are a great way to try a sampling of our customer favorites. Each box comes with 5-6 products and feels like a handpicked care package, just for you. (Because it is!) 

As a special thank you for supporting the Yellow community, we're happy to offer you 20% off your entire order, and free shipping on orders over $35 when you use code YELLOW at checkout. 

shop good goods

 Siela's Pinky Promise

Siela is about finding comfort. In our rituals, our relationships, our skin, our choices. There are so many choices out there, and even if you're trying to make positive changes, it can be hard to know where to invest your purchase. We've done the work to make shopping more comfortable for you. Our products not only look good and feel good - they are made with good intentions. Learn more about our pinky promise by clicking the image below. 

pinky promise sielaempowered women collection  

At Siela, we are striving for a better kind of world. Our small part in this is to offer you an alternative—a space that you don’t have to question origin or impact—by partnering with responsible vendors and small-batch makers whose business practices align with the kind of world we'd like to see. 

This is not about shame or guilt. We are not here to demand perfection; we are here to make progress, through community, conversation, and collective commitment. Because when we all start to make those small, individual changes—we can help to spark global shifts. 

Our brick and mortar shop is based just out side of Charlotte in historic downtown Waxhaw, NC.  Whether you are new to ethical shopping, or you're a conscious consumption pro, you are welcome here.